VVO's operations are based on the provision of a diverse range of safe, high-quality rental housing. VVO seeks to participate in debate on Finnish housing policy, so that the number of rental apartments can be further increased to meet, for example, the needs of those relocating for work. VVO's stable financial development and long-term owner base promote favourable developments in rental accommodation in Finland.
VVO hopes to influence both public debate on housing policy and developments in the sector through active and diverse interfacing with stakeholders. VVO actively participates in the work of, for example, the industry lobby group RAKLI and its committees.
Since 2012, VVO has been supporting young athletes' activities and well-being through its Virkeä programme.
Virkeä already runs a sponsorship programme for successful over-14s and a grant programme for promising young sportspeople. It aims to build long-term cooperation with young people who are actively engaged in sports.
In autumn 2014, VVO decided to continue almost all of its existing Virkeä sponsorships and also sought new top athletes for the programme. Cooperation will continue with Nooralotta Neziri, Lassi Etelätalo, Venla Paunonen, paracanoeist Henry Manni, and speedskater Tommi Pulli. New sponsorships were awarded to swimmer Mimosa Jallow and figure skater Jenni Saarinen. The Virkeä programme also launched a project to develop team sponsorships. Applications for team sponsorships will open in 2015.
There was also a good uptake in Virkeä grant applications and grants were awarded to over 50 young people in 2014. They included athletes involved in both individual and team sports. Those living in Lumo and VVO homes were given priority. A total of 150 grants have been awarded since 2012.
VVO donated EUR 100,000 to the New Children's Hospital project in 2013–2014. VVO's residents' associations contributed EUR 30,000 to the grant following a decision by the Board of Residents.